Social marketing and social change : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre.
2013
RA410.56 .L44 2013
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Details
Title
Social marketing and social change : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre.
Author
Lefebvre, R. Craig, 1959-
Edition
1st ed.
ISBN
9781118221501 (electronic bk.)
9780470936849 (pbk.)
9780470936849 (pbk.)
Publication Details
San Francisco, Calif. : Jossey-Bass, c2013.
Language
English
Description
1 online resource (xxiii, 564 pages ) : col. illustrations
Call Number
RA410.56 .L44 2013
Dewey Decimal Classification
362.1068/8
Summary
"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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