Hollywood stardom / Paul McDonald.

9781118321645 (electronic bk.)
9781405179829 (hardback)
9781405179836 (paperback)

Malden, Mass. : Wiley-Blackwell, 2013.

English

1 online resource (viii, 342 pages ) : illustrations

PN1993.5.U6 M314 2013

384/.80973

"By integrating star studies and film industry studies, Hollywood Stardom reveals the inextricable bonds between culture and commerce in contemporary notions of film stardom. Integrates the traditions of star studies and industry studies to establish an original and innovative mode of analysis whereby the 'star image' is replaced with the 'star brand' Offers the first extensive analysis of stardom in the 'post-studio' era; Combines genre, narrative, acting, and discourse analysis with aspects of marketing theory and the economic analysis of the film market; Draws on an extensive body of research data not previously deployed in film scholarship; A wide range of star examples are explored including George Clooney, Mel Gibson, Tom Cruise, Daniel Day-Lewis, Tom Hanks, Will Smith, and Julia Roberts "-- Provided by publisher.

Includes bibliographical references and index.

Access limited to authorized users.

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