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Introduction
Star business. The symbolic commerce of Hollywood stardom
Star-as-brand
The extraordinary ordinariness of Tom Hanks
Star system. Post-studio stardom
Money and talent
"The Will Smith business"
Star performance. Spectacular acts
Prestige stardom and the awards system
Starring Julia Roberts
Conclusion
Appendix: Academy Award nominees and winners in the actress and actor in a leading role categories, 1990-2009.

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