Health communication : from theory to practice / Renata Schiavo.

Health communication : from theory to practice / Renata Schiavo.

Second edition.

9781118419120
9781118122198 (pbk.)

San Francisco : Jossey-Bass, [2014]

2014

English

1 online resource (658 pages) : illustrations.

R118 .S33 2014

610.1/4

"Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields. While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on health equity, urban health, new media, emergency and risk communication, strategic partnerships in health communication, policy communication and public advocacy, cultural competence, health literacy, and the evaluation of health communication interventions"-- Provided by publisher.

Includes bibliographical references and indexes.

Access limited to authorized users.

Description based on print version record.

Jossey-Bass public health ; 217

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