@article{1415005,
      note = {Revised edition of the authors' Marketing plans, 2011.},
      author = {McDonald, Malcolm, and Wilson, Hugh,},
      url = {http://library.usi.edu/record/1415005},
      title = {Marketing plans : how to prepare them, how to profit from  them /},
      recid = {1415005},
      pages = {1 online resource (643 pages) :},
}