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001415005 020__ $$a9781119217176
001415005 020__ $$a9781119217183
001415005 020__ $$z9781119217138
001415005 020__ $$z9781119217138 (pbk.)
001415005 035__ $$a(MiAaPQ)EBC7104482
001415005 035__ $$a(Au-PeEL)EBL7104482
001415005 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
001415005 050_4 $$aHF5415.13$$b.M255 2016
001415005 0820_ $$a658.8/02$$223
001415005 1001_ $$aMcDonald, Malcolm,$$eauthor.
001415005 24510 $$aMarketing plans :$$bhow to prepare them, how to profit from them /$$cMalcolm McDonald, Hugh Wilson.
001415005 250__ $$aEighth edition.
001415005 264_1 $$aHoboken :$$bWiley,$$c2016.
001415005 300__ $$a1 online resource (643 pages) :$$bcolor illustrations.
001415005 336__ $$atext$$2rdacontent
001415005 337__ $$acomputer$$2rdamedia
001415005 338__ $$aonline resource$$2rdacarrier
001415005 500__ $$aRevised edition of the authors' Marketing plans, 2011.
001415005 504__ $$aIncludes bibliographical references and index.
001415005 5050_ $$aPreface and acknowledgements -- How to use this book to achieve the best results -- Learning features -- Tutor's guide -- An important note to the reader from the authors -- The marketing planning process and the output -- Understanding the marketing process -- The marketing planning process : the main steps -- The customer and market audit part 1: Understanding markets and market segmentation -- The customer and market audit part 2 : Understanding customer needs and developing value propositions -- The customer and market audit part 3: The product audit -- Setting marketing objectives and strategies -- The major elements of marketing -- The integrated marketing communications plan -- The sales and key account plan -- The multichannel plan : the route to market -- The customer relationship management plan -- The pricing plan -- Marketing plans measurement and implementation -- Implementation issues in marketing planning -- Measuring the effectiveness of marketing planning -- A step-by-step marketing planning system -- Conclusion: guidelines from the authors on world class marketing -- Index.
001415005 506__ $$aAccess limited to authorized users.
001415005 588__ $$aDescription based on print version record.
001415005 650_0 $$aMarketing$$xManagement.
001415005 650_0 $$aMarketing$$xPlanning.
001415005 655_0 $$aElectronic books
001415005 7001_ $$aWilson, Hugh,$$d1962-$$eauthor.
001415005 77608 $$iPrint version:$$aMcDonald, Malcolm.$$tMarketing plans : how to prepare them, how to profit from them.$$dHoboken : Wiley, 2016$$z9781119217138
001415005 852__ $$bebk
001415005 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=7104482$$zOnline Access
001415005 909CO $$ooai:library.usi.edu:1415005$$pGLOBAL_SET
001415005 980__ $$aBIB
001415005 980__ $$aEBOOK
001415005 982__ $$aEbook
001415005 983__ $$aOnline