A passive audience? Structuralist and effects studies
The active audience : speaking subjects
Perceiving is believing : from phenomenology to media user theory
Meanings are ours : reader response and audience studies
The projecting audience : from cinema to cellphone
A phenomenology of phone use : pervasive play and the ludification of culture
Selling on screen : from media hermeneutics to marketing communication
Buying brandscapes : a phenomenology of perception and purchase
Consumer-citizens : crossing cultures in cyberspace
Media user theory : going beyond accumulation of audiences.