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001415089 020__ $$z1405155663 (hbk. : alk. paper)
001415089 020__ $$z1405155671 (pbk. : alk. paper)
001415089 020__ $$z9781405155663 (hbk. : alk. paper)
001415089 020__ $$z9781405155670 (pbk. : alk. paper)
001415089 035__ $$a(MiAaPQ)EBC7104566
001415089 035__ $$a(Au-PeEL)EBL7104566
001415089 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
001415089 050_4 $$aP96.A83$$bW55 2009
001415089 0820_ $$a302.23$$222
001415089 1001_ $$aWilson, Tony,$$d1947-
001415089 24510 $$aUnderstanding media users :$$bfrom theory to practice /$$cTony Wilson.
001415089 260__ $$aChichester ;$$aMalden, MA :$$bWiley-Blackwell,$$c2009.
001415089 300__ $$a1 online resource (219 pages).
001415089 336__ $$atext$$2rdacontent
001415089 337__ $$acomputer$$2rdamedia
001415089 338__ $$aonline resource$$2rdacarrier
001415089 504__ $$aIncludes bibliographical references (p. [176]-203) and index.
001415089 5050_ $$aA passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.
001415089 506__ $$aAccess limited to authorized users.
001415089 650_0 $$aMass media$$xAudiences.
001415089 655_0 $$aElectronic books
001415089 852__ $$bebk
001415089 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=7104566$$zOnline Access
001415089 909CO $$ooai:library.usi.edu:1415089$$pGLOBAL_SET
001415089 980__ $$aBIB
001415089 980__ $$aEBOOK
001415089 982__ $$aEbook
001415089 983__ $$aOnline