@article{1415968,
      recid = {1415968},
      author = {Blythe, Jim.},
      title = {Key concepts in marketing /},
      publisher = {SAGE,},
      address = {Los Angeles, Calif. :},
      pages = {1 online resource (59 entries) :},
      year = {2009},
      url = {http://library.usi.edu/record/1415968},
}