TY - GEN AU - Blythe, Jim. CN - HF5415 CY - Los Angeles, Calif. : DA - 2009 ID - 1415968 KW - Marketing. LK - https://univsouthin.idm.oclc.org/login?url=https://search.credoreference.com/content/title/sageukmark?institutionId=3155 PB - SAGE, PP - Los Angeles, Calif. : PY - 2009 SN - 9781780344874 (online) T1 - Key concepts in marketing / TI - Key concepts in marketing / UR - https://univsouthin.idm.oclc.org/login?url=https://search.credoreference.com/content/title/sageukmark?institutionId=3155 ER -