001416587 001__ 1416587
001416587 005__ 20230601003301.0
001416587 02470 $$ahttp://hdl.handle.net/20.500.12419/303
001416587 037__ $$aIR
001416587 041__ $$aeng
001416587 245__ $$aWhat's on Your Radio Station's Mind? : How Contemporary Christian Music Radio Stations are Using Facebook
001416587 269__ $$a2012
001416587 336__ $$aThesis
001416587 502__ $$bMaster of Arts in Communication
001416587 520__ $$aRadio stations in the United States continue to find new and unique ways to connect with listeners through the use of modem technology. Social Media websites like Facebook are cultivating new means of communicating with others. Through status updates, users can subscribe, follow, and even comment on the statuses of other individuals as well as various organizations that post up to the minute information that includes varying forms of content such as photos, videos, and blogs. Radio stations are finding ways to use social media as a tool to interact with their audiences and encourage increased listenership. Through content analysis, the researcher examines how one of the fastest growing radio formats, Contemporary Christian Music (CCM) radio uses Facebook to interact with listeners. The analysis produced seven unique categories in which CCM radio stations use Facebook: station promo, contest promo, event promo, local news, Bible verse, capital campaign, and general comment/question.
001416587 6531_ $$acontemporary christian music
001416587 6531_ $$accm radio
001416587 6531_ $$aFacebook
001416587 6531_ $$asocial media
001416587 7001_ $$aBolin, Andew F.
001416587 72012 $$aRinks, J. Wayne
001416587 72012 $$aHenning, Zachary
001416587 72012 $$aLee, Yoon-Joo
001416587 904__ $$a2019-12-09T18:13:41Z$$baccessioned
001416587 904__ $$a2019-12-09T18:13:41Z$$bavailable
001416587 905__ $$a/collection_15/4/dublin_core.xml
001416587 909CO $$ooai:library.usi.edu:1416587$$pGLOBAL_SET
001416587 980__ $$aTHESIS