TY  - GEN
DO  - 10.4324/9781003276210
DO  - doi
T1  - Storymaking and organizational transformation :how the co-creation of narratives engages people for innovation and transformation /
AU  - Buganza, Tommaso,
AU  - Bellis, Paola,
AU  - Magnanini, Silvia,
AU  - Press, Joseph,
AU  - Shani, Abraham B.,
AU  - Trabucchi, Daniel,
AU  - Verganti, Roberto,
AU  - Zasa, Federico Paolo,
CN  - HD58.8
ID  - 1417630
KW  - Organizational change.
KW  - Employee motivation.
KW  - Storytelling.
SN  - 9781003276210
SN  - 1003276210
SN  - 9781000783063
SN  - 1000783065
SN  - 9781000783070
SN  - 1000783073
TI  - Storymaking and organizational transformation :how the co-creation of narratives engages people for innovation and transformation /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=7077253
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=7077253
ER  -