The Keynote and The Workshop: How to Read This Book
Section I: The Keynote. Chapter One: What Got You Here Won't Get You There ... Thank Goodness!. Chapter Two: We All Have a Story-Here's a New One for You. Chapter Three: Time-Driven Sucks ... Impact-Drive Matters. Chapter Four: How Aretha Got It Right. Chapter Five: This Could Be the Best Business Question Ever. Chapter Six: Thank Goodness-A New "Definition" for ESG That Really Does Make a Difference. Chapter Seven: The On-Going Upward Spiral-Perhaps a Different Kind of Legacy
Section II: The Workshop. Chapter Eight: A Renaissance: The Subscription Economy. Chapter Nine: The Direct Primary Care Disrupters. Chapter Ten: Business Model Evolution. Chapter Eleven: Purpose, Strategy, and Positioning. Chapter Twelve: Marketing, Innovation, and Risk. Chapter Thirteen: Customer Transformations. Chapter Fourteen: Two Timeless Truths and Two Theories. Chapter Fifteen: Pricing the Relationship. Chapter Sixteen: Customer Segmentation and Pricing Tiers. Chapter Seventeen: Pricing the Portfolio. Chapter Eighteen: Measurements and Moral Hazards. Chapter Nineteen: Subscription Business Income Statement and KPIs. Chapter Twenty: Knowledge Worker KPIs and the After-Action Review. Chapter Twenty-one: From Zero Defects to Zero Defections. Chapter Twenty-two: Adoption Models. Chapter Twenty-three: What's Next?