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CRM in real time : empowering customer relationships / Barton J. Goldenberg.

Goldenberg, Barton J.
2008
HF5415.5 .G652 2008
Available Online
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Title
CRM in real time : empowering customer relationships / Barton J. Goldenberg.
Author
Goldenberg, Barton J.
ISBN
9780910965804
9781937290719 (e-book)
Publication Details
Medford, N.J. : CyberAge Books, c2008.
Language
English
Description
1 online resource (xv, 368 pages ) : illustrations
Call Number
HF5415.5 .G652 2008
Dewey Decimal Classification
658.8/12
Note
Includes index.
Access Note
Access limited to authorized users.
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pt. 1. An introduction to CRM
pt. 2. People issues
pt. 3. Process issues
pt. 4. Business application and technology issues
pt. 5. Critical issues
pt. 6. The future.

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