TY  - GEN
N2  - While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation's modern history were triggered by campaigns to influence attitudes, opinions, and behaviors. And while the channels may have evolved in the modern era--from radio and newspapers, billboards and magazine ads, to television and the Internet, to Tumblr and Instagram--the underlying power of public relations to shape organizations and issues, and to change human behavior has not. Inside this book you'll find case studies on campaigns from the Women's Movement through Civil Rights to public education on health and safety issues that document the role public relations has played in shaping contemporary American culture and society.
AB  - While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation's modern history were triggered by campaigns to influence attitudes, opinions, and behaviors. And while the channels may have evolved in the modern era--from radio and newspapers, billboards and magazine ads, to television and the Internet, to Tumblr and Instagram--the underlying power of public relations to shape organizations and issues, and to change human behavior has not. Inside this book you'll find case studies on campaigns from the Women's Movement through Civil Rights to public education on health and safety issues that document the role public relations has played in shaping contemporary American culture and society.
T1  - Public relations for the public good :how PR has shaped America's social movements /
AU  - Capozzi, Louis.,
AU  - Spector, Shelley.,
ET  - First edition.
CN  - HD59.5
ID  - 1418017
KW  - Public relations
KW  - Social movements
KW  - Activism
KW  - Awareness
KW  - Civil Rights
KW  - Communications
KW  - Democracy
KW  - Diversity
KW  - Equal justice
KW  - Gender equality
KW  - Influence
KW  - Influencers
KW  - Key audiences
KW  - Key publics
KW  - Labor
KW  - Media
KW  - Messaging
KW  - Outreach
KW  - Persuasion
KW  - Political Movements
KW  - Protests
KW  - Public Health Movements
KW  - Public opinion
KW  - Public Relations
KW  - Public Service
KW  - Publicity
KW  - Racial equality
KW  - Religious equality
KW  - Social Change
KW  - Social Movements
KW  - Strategy
KW  - Strategic Communications
KW  - Tactics
KW  - Women's Movements
SN  - 9781631573828
TI  - Public relations for the public good :how PR has shaped America's social movements /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4649459
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4649459
ER  -