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001418017 020__ $$a9781631573828
001418017 020__ $$z9781631573811
001418017 035__ $$a(MiAaPQ)EBC4649459
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001418017 035__ $$a(OCoLC)957318373
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001418017 043__ $$an-us---
001418017 050_4 $$aHD59.5$$b.C266 2016
001418017 0820_ $$a659.2$$223
001418017 1001_ $$aCapozzi, Louis.,$$eauthor.
001418017 24510 $$aPublic relations for the public good :$$bhow PR has shaped America's social movements /$$cLouis Capozzi, Shelley Spector.
001418017 250__ $$aFirst edition.
001418017 264_1 $$aNew York, New York (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2016.
001418017 300__ $$a1 online resource (xiii, 179 pages) :$$billustrations.
001418017 336__ $$atext$$2rdacontent
001418017 337__ $$acomputer$$2rdamedia
001418017 338__ $$aonline resource$$2rdacarrier
001418017 4901_ $$aPublic relations collection,$$x2157-3476
001418017 504__ $$aIncludes bibliographical references (pages 149-170) and index.
001418017 5050_ $$a1. The public relations campaign to free Rosa Lee Ingram -- 2. A public relations-driven evolution -- 3. Fostering a new black identity -- 4. Michael Sam makes great gains for the LGBT -- 5. The war on tobacco -- 6. The campaign for tobacco-free kids -- 7. When music is the message -- 8. Battling the tide of public opinion to build support for a Jewish state -- 9. Feminism from the Feminine Mystique to Lean In -- 10. The American civil rights movement -- 11. The Triangle Shirtwaist Factory fire and the rise of the labor safety movement -- 12. The fight against income inequality -- 13. Taking depression out of the closet -- 14. The temperance movement -- References -- About the authors -- Index.
001418017 506__ $$aAccess limited to authorized users.
001418017 5061_ $$aAccess restricted to authorized users and institutions.
001418017 5203_ $$aWhile the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation's modern history were triggered by campaigns to influence attitudes, opinions, and behaviors. And while the channels may have evolved in the modern era--from radio and newspapers, billboards and magazine ads, to television and the Internet, to Tumblr and Instagram--the underlying power of public relations to shape organizations and issues, and to change human behavior has not. Inside this book you'll find case studies on campaigns from the Women's Movement through Civil Rights to public education on health and safety issues that document the role public relations has played in shaping contemporary American culture and society.
001418017 588__ $$aTitle from PDF title page (viewed on August 29, 2016).
001418017 650_0 $$aPublic relations$$zUnited States$$vCase studies.
001418017 650_0 $$aSocial movements$$xPublic relations$$zUnited States.
001418017 653__ $$aActivism
001418017 653__ $$aAwareness
001418017 653__ $$aCivil Rights
001418017 653__ $$aCommunications
001418017 653__ $$aDemocracy
001418017 653__ $$aDiversity
001418017 653__ $$aEqual justice
001418017 653__ $$aGender equality
001418017 653__ $$aInfluence
001418017 653__ $$aInfluencers
001418017 653__ $$aKey audiences
001418017 653__ $$aKey publics
001418017 653__ $$aLabor
001418017 653__ $$aMedia
001418017 653__ $$aMessaging
001418017 653__ $$aOutreach
001418017 653__ $$aPersuasion
001418017 653__ $$aPolitical Movements
001418017 653__ $$aProtests
001418017 653__ $$aPublic Health Movements
001418017 653__ $$aPublic opinion
001418017 653__ $$aPublic Relations
001418017 653__ $$aPublic Service
001418017 653__ $$aPublicity
001418017 653__ $$aRacial equality
001418017 653__ $$aReligious equality
001418017 653__ $$aSocial Change
001418017 653__ $$aSocial Movements
001418017 653__ $$aStrategy
001418017 653__ $$aStrategic Communications
001418017 653__ $$aTactics
001418017 653__ $$aWomen's Movements
001418017 655_0 $$aElectronic books
001418017 7001_ $$aSpector, Shelley.,$$eauthor.
001418017 77608 $$iPrint version:$$z9781631573811
001418017 830_0 $$aPublic relations collection.$$x2157-3476
001418017 852__ $$bebk
001418017 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4649459$$zOnline Access
001418017 909CO $$ooai:library.usi.edu:1418017$$pGLOBAL_SET
001418017 980__ $$aBIB
001418017 980__ $$aEBOOK
001418017 982__ $$aEbook
001418017 983__ $$aOnline