Cover
Title Page
Copyright Page
Contents
Dedication
Foreword
Introduction
Chapter One: Some Really Bad Advice
Chapter Two: So, You Want to Start a Company . . .
Chapter Three: Becoming a CEO
Chapter Four: Becoming and Staying an Authentic Brand
Chapter Five: Get Used to Lonely
Chapter Six: Airtight
Chapter Seven: Leader and Loser Both Begin with the Letter L
Chapter Eight: Way Off the Menu
Chapter Nine: The Founder's Curse
Notes
Acknowledgments
Index
About the Author
About Horn Strategy, LLC.