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Multiply Your Business Value Through Brand and AI.

Narayan, Rajan.
2021
HF5415.1255
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Title
Multiply Your Business Value Through Brand and AI.
Author
Narayan, Rajan.
Edition
1st ed.
ISBN
9781637421086
9781637421079
Published
New York : Business Expert Press, 2021.
Copyright
©2021.
Language
English
Description
1 online resource (202 pages).
Call Number
HF5415.1255
Dewey Decimal Classification
658.827
Summary
This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of using AI to build brands and create value. It can be used as a textbook in courses on brand management and as a supplemental text in marketing management courses. It is especially relevant today, where many enterprises are being founded by non-marketing professionals.
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Access limited to authorized users.
Source of Description
Description based on publisher supplied metadata and other sources.
Series
Issn Ser.
Available in Other Form
Multiply Your Business Value Through Brand and AI
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Online Access
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Cover
Halftitle
Title
Copyright
Dedication
Description
Contents
Preface
Acknowledgments
Chapter 1: Current Situation
Chapter 2: Brand, a Guarantee of Value
Chapter 3: An Introduction to AI
Chapter 4: The Caveats of Using AI
Chapter 5: Using AI to Identify and Get Insights About Customers
Chapter 6: AI and Brand Development
Chapter 7: AI and Creativity
Chapter 8: AI in Customer Engagement
Chapter 9: Improving the Customer's Brand Experience Using AI
Chapter 10: The Balance Sheet
Chapter 11: The Future Landscape
Chapter 12: Starting the Process
Bibliography
About the Author
Index
Adpage
Backcover.

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