Direct Selling : A Global and Social Business Model.
Cochran, Sara L.; Coughlan, Anne T.; Crittenden, Victoria L.; Crittenden, William F.; Ferrell, Linda K.; Ferrell, O. C.; Luce, W. Alan.; Peterson, Robert A.
2021
HF5438.25
Available Online

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Details

Title
Direct Selling : A Global and Social Business Model.
Author
Cochran, Sara L.
Edition
1st ed.
ISBN
9781637421147
9781637421130
Published
New York : Business Expert Press, 2021.
Copyright
©2021.
Language
English
Description
1 online resource (176 pages).
Call Number
HF5438.25
Dewey Decimal Classification
658.872
Summary
Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the foundation of direct selling. The pages of this book bring together a wealth of research and knowledge that can inform a broad spectrum of constituents about the economic and social benefits of direct selling, while also providing detail and clarity on key issues related to direct selling as a sustainable business model.
Access Note
Access limited to authorized users.
Source of Description
Description based on publisher supplied metadata and other sources.
Added Author
Coughlan, Anne T.
Crittenden, Victoria L.
Crittenden, William F.
Ferrell, Linda K.
Ferrell, O. C.
Luce, W. Alan.
Peterson, Robert A.
Series
Issn Ser.
Available in Other Form
Direct Selling
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Cover
Halftitle
Title
Copyright
Description
Contents
Testimonials
Foreword
Acknowledgments
Introduction
Chapter 1: Entrepreneurial Underpinnings of Direct Selling
Chapter 2: Direct Selling-From Camels to Cyberspace
Chapter 3: Direct Selling Distributor Compensation Plans
Chapter 4: Ethics and Compliance in Direct Selling
Chapter 5: Direct Selling in the Global Marketplace
Chapter 6: On the Benefits of Direct Selling
Chapter 7: Opportunities and Challenges in Direct Selling
About the Authors
Index
Adpage
Backcover.

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