Dead Fish Don't Swim Upstream : Real Life Lessons in Entrepreneurship.

Cover
Halftitle
Title
Copyright
Dedication
Description
Contents
Prologue
Introduction
Chapter 1: Great Ideas Become Great Businesses
Chapter 2: Business Planning, Startup Research, and Feasibility
Chapter 3: Launching a Business Like You Really Mean It
Chapter 4: Resources and Foundation Building
Chapter 5: Leadership, and How to Be a Great Business Leader
Chapter 6: You Need to Learn to Deal With All Sorts of People
Chapter 7: Money, Investment, and Partnerships
Chapter 8: Marketing and Market Penetration Strategies That Actually Work
Chapter 9: Branding Goes Way Beyond a Pretty Logo
Chapter 10: Sales Are Your Mainstays to Survival and Growth
Chapter 11: Evolving Your Business: Capitalizing on Growth and Change
Chapter 12: Operating Your Business
Chapter 13: Dealmaking in Your Favor
Chapter 14: Communications, Networking, and Playacting
Chapter 15: Business Is a Game Best Played to Win
Chapter 16: Creating Value and Net Worth
Chapter 17: Exit Strategies: Getting Out With Money in Your Jeans
Chapter 18: We Are Only Human: Stories From the Trenches
About the Authors
Index
Adpage
Backcover.