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Intro
Acknowledgements
Abstract
Introduction
Chapter Outline
1. The Morality of Consumption: Reading Baudrillard's Consumer Society with Nietzsche's On the Genealogy of Morals
Introduction
1.1 Baudrillard Reading Nietzsche
1.2 Baudrillard's critical semiology
1.3 Aristocratic and Slave Narratives
Conclusion
2. Processes of Subjection and the Figure of the Ascetic Priest
Introduction
2.1 The Genesis of the Subject
2.2 Economies of Debt and Exchange in Nietzsche and Baudrillard
2.3 The "Liturgy of Solicitude"
2.4 Ascetic ideals and consumer society
Conclusion
3. The End of Transcendence in Consumer Society
Introduction
3.1 Wasteful Expenditure
3.2 Ascetic consumption
3.3 Pseudo-Events in Consumer Society
Conclusion
4. The Reversal of Platonism
Introduction
4.1 The Reversal of Platonism
4.2 The Simulacrum and the Motivation for Plato's Method of Division
4.3 Baudrillard's Simulacrum
Conclusion
5. Hyperreality of Simulation
Introduction
5.1 Genealogy of Simulacra
5.2 The Hyperreal Structural Law of Value
5.3 The Causes of Simulation
5.3.1 Simulation as an economic effect
5.3.2 Simulation as media effect
5.3.3 Simulation and the Death of God
Conclusion
6. Baudrillard and Heidegger: Towards a Genealogy of Death
Introduction
6.1 Death and Subjectivity
6.2 Baudrillard (Re-)socializing Death
6.3 Beyond death as natural fatality
6.4 (Re-) Situating Heidegger and Baudrillard
Conclusion
Concluding Remarks and Summary of the Study
7. Bibliography
Index.

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