@article{14288,
      author = {Cundiff, Edward W.},
      url = {http://library.usi.edu/record/14288},
      title = {Basic marketing: concepts, decisions, and strategies},
      publisher = {Prentice-Hall},
      recid = {14288},
      pages = {xi, 627 p.},
      address = {Englewood Cliffs, N.J.,},
      year = {1971},
}