TY  - BOOK
T1  - Basic marketing: concepts, decisions, and strategies
DA  - [1971]
CY  - Englewood Cliffs, N.J.,
AU  - Cundiff, Edward W.
ET  - 2d ed.
CN  - HF5415
CN  - HF5415
PB  - Prentice-Hall
PP  - Englewood Cliffs, N.J.,
PY  - [1971]
ID  - 14288
KW  - Marketing.
KW  - Marketing
SN  - 0130626384
TI  - Basic marketing: concepts, decisions, and strategies
ER  -