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001430978 001__ 1430978
001430978 003__ OCoLC
001430978 005__ 20230308003215.0
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001430978 020__ $$a9783030636142$$q(electronic bk.)
001430978 020__ $$a3030636143$$q(electronic bk.)
001430978 020__ $$z3030636135
001430978 020__ $$z9783030636135
001430978 0247_ $$a10.1007/978-3-030-63614-2$$2doi
001430978 035__ $$aSP(OCoLC)1244535155
001430978 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dOCLCO$$dUKMGB$$dOCLCF$$dOCLCQ$$dUKAHL$$dOCLCO$$dOCLCQ
001430978 049__ $$aISEA
001430978 050_4 $$aPN1992.6
001430978 08204 $$a302.23/45$$223
001430978 24500 $$aEntertainment-education behind the scenes :$$bcase studies for theory and practice /$$cLauren B. Frank, Paul Falzone, editors.
001430978 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c2021.
001430978 300__ $$a1 online resource :$$billustrations
001430978 336__ $$atext$$btxt$$2rdacontent
001430978 337__ $$acomputer$$bc$$2rdamedia
001430978 338__ $$aonline resource$$bcr$$2rdacarrier
001430978 504__ $$aIncludes bibliographical references and index.
001430978 5050_ $$aIntroduction: Entertainment-Education Behind the Scenes / Lauren B. Frank and Paul Falzone -- Miguel Sabido's Entertainment-Education / Miguel Sabido -- The Impact of Social Change Communication: Lessons Learned from Decades of Media Outreach / William N. Ryerson and Negussie Teffera -- Entertainment-Education as Social Justice Activism in the United States: Narrative Strategy in the Participatory Media Era / Caty Borum Chattoo -- A Strange Kind of Marriage: The Challenging Journey of Entertainment-Education Collaboration / Martine Bouman -- Transportation into Narrative Worlds / Melanie C. Green -- The Emotional Flow Hypothesis in Entertainment-Education Narratives: Theory, Empirical Evidence, and Open Questions / Yotam Ophir, Angeline Sangalang, and Joseph N. Cappella -- Music and Culture in Entertainment-Education / Carlos Chirinos-Espin -- Strengthening Integration of Communication Theory into Entertainment-Education Practice: Reflections from the La Peor Novela Case Study / Rafael Obregon, Jessica Wendorf Muhamad, and Charlotte Lapsansky -- Using Audience Research to Understand and Refine a Radio Drama in Myanmar Tackling Social Cohesion / Sally Gowland, Anna Colquhoun, Muk Yin Haung Nyoi, and Van Sui Thawng -- Social Norms Theory and Measurement in Entertainment-Education: Insights from Case Studies in Four Countries / Amy Henderson Riley, Farren Rodrigues, and Suruchi Sood -- In Search of Entertainment-Education's Effects on Attitudes and Behaviors / Donald P. Green -- When Life Gives You Lemons: What to Do When Something Goes Wrong in Your Carefully Planned Research and How to Avoid Disasters in the First Place / Sheila T. Murphy -- Mind the Gap! Confronting the Challenges of Translational Communication Research in Entertainment-Education / Hua Wang and Arvind Singhal -- Entertainment-Education, American Style: Informing and Studying Hollywood's Portrayals of Social Issues / Erica L. Rosenthal and Kate Langrall Folb -- Challenging the Forcefield: Crafting Entertainment-Education Transmedia Campaigns / Joyee Shairee Chatterjee, Ragini Pasricha, Radharani Mitra, and Lauren B. Frank -- Youth and Entertainment-Education / Sebastián Cole and Jessica Taylor Piotrowski -- How to Make a Living Legend: Bibliobandido as Literacy Movement Building / Marisa Morán Jahn -- When Your Audience Is Your Channel: Facebook for Behavior Change / Drew Bernard and Sarah Francis -- Last Mile Media: A How-To Guide / Paul Falzone and Gosia Lukomska -- Epilogue: The Next Reel for Entertainment-Education / Paul Falzone and Lauren B. Frank.
001430978 5060_ $$aOpen access$$5GW5XE
001430978 520__ $$aThis Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.
001430978 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed April 8, 2021).
001430978 650_0 $$aSocial problems on television.
001430978 650_0 $$aSocial justice.
001430978 650_0 $$aTelevision in education$$xSocial aspects.
001430978 650_0 $$aTelevision programs$$xPlots, themes, etc.
001430978 650_0 $$aAudio-visual education.
001430978 650_6 $$aProblèmes sociaux à la télévision.
001430978 650_6 $$aJustice sociale.
001430978 650_6 $$aTélévision en éducation$$xAspect social.
001430978 650_6 $$aÉmissions télévisées$$xIntrigues, thèmes, etc.
001430978 650_6 $$aEnseignement$$xMéthodes audiovisuelles.
001430978 655_0 $$aElectronic books.
001430978 7001_ $$aFrank, Lauren B.,$$eeditor.
001430978 7001_ $$aFalzone, Paul,$$eeditor.
001430978 77608 $$iPrint version:$$z9783030636135$$w(OCoLC)1233300624
001430978 852__ $$bebk
001430978 85640 $$3Springer Nature$$uhttps://link.springer.com/10.1007/978-3-030-63614-2$$zOnline Access$$91397441.2
001430978 909CO $$ooai:library.usi.edu:1430978$$pGLOBAL_SET
001430978 980__ $$aBIB
001430978 980__ $$aEBOOK
001430978 982__ $$aEbook
001430978 983__ $$aOnline
001430978 994__ $$a92$$bISE