Masterpieces of Swiss entrepreneurship : Swiss SMEs competing in global markets / Jean-Pierre Jeannet, Thierry Volery, Heiko Bergmann, Cornelia Amstutz.
Jeannet, Jean-Pierre, author.; Volery, Thierry, author.; Bergmann, Heiko, author.; Amstutz, Cornelia, author.
2021
HB615
Available Online

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Title Masterpieces of Swiss entrepreneurship : Swiss SMEs competing in global markets / Jean-Pierre Jeannet, Thierry Volery, Heiko Bergmann, Cornelia Amstutz.
Author Jeannet, Jean-Pierre, author.
ISBN 9783030652876 (electronic bk.)
3030652874 (electronic bk.)
9783030652869 (print)
DOI https://doi.org/10.1007/978-3-030-65287-6
Published Cham, Switzerland : Springer, [2021]
Language English
Description 1 online resource (xxxiv, 561 pages) : illustrations (some color)
Item Number 10.1007/978-3-030-65287-6 doi
Call Number HB615
Dewey Decimal Classification 658.4/21
Summary This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland. The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms.
Access Note Open access.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed May 3, 2021).
Added Author Volery, Thierry, author.
Bergmann, Heiko, author.
Amstutz, Cornelia, author.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Part I. Introducing the Project
Introduction
Founders, Shakers, Prime Movers
PART II. Governance Practices
Ownership Structures
Achieving Ownership Stability
Boards and Governance
Part III. Managing for the Long Term
The Role Played by Management
Financing the Enterprise
Part IV. Focus Choices
Business Focus Choices
Franchise Focus Choices
The Process of Focusing
Part V. Marketing Practices
Segmentation Choices
International Sales and Distribution Strategies
Marketing and Sales Processes
Part VI. Product Building Choices
Production Footprint Choices
Production Processes Choices
Product Design Choices
Product Line Choices
Supply Chain Choices
Part VII. Innovation Practices
Sourcing the Defining Business Idea
Innovation Processes
Organizing for Innovations
Part VIII. Leveraging Strategies
Leveraging Local Competitiveness
Leveraging Resources for Growth
Role of Swiss Entrepreneurial Ecosystem
Epilog: Implications for Public Policy
Part IX. Company Profiles
The 36 SME Profiles.

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