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Table of Contents
Part I. Introducing the Project
Introduction
Founders, Shakers, Prime Movers
PART II. Governance Practices
Ownership Structures
Achieving Ownership Stability
Boards and Governance
Part III. Managing for the Long Term
The Role Played by Management
Financing the Enterprise
Part IV. Focus Choices
Business Focus Choices
Franchise Focus Choices
The Process of Focusing
Part V. Marketing Practices
Segmentation Choices
International Sales and Distribution Strategies
Marketing and Sales Processes
Part VI. Product Building Choices
Production Footprint Choices
Production Processes Choices
Product Design Choices
Product Line Choices
Supply Chain Choices
Part VII. Innovation Practices
Sourcing the Defining Business Idea
Innovation Processes
Organizing for Innovations
Part VIII. Leveraging Strategies
Leveraging Local Competitiveness
Leveraging Resources for Growth
Role of Swiss Entrepreneurial Ecosystem
Epilog: Implications for Public Policy
Part IX. Company Profiles
The 36 SME Profiles.
Introduction
Founders, Shakers, Prime Movers
PART II. Governance Practices
Ownership Structures
Achieving Ownership Stability
Boards and Governance
Part III. Managing for the Long Term
The Role Played by Management
Financing the Enterprise
Part IV. Focus Choices
Business Focus Choices
Franchise Focus Choices
The Process of Focusing
Part V. Marketing Practices
Segmentation Choices
International Sales and Distribution Strategies
Marketing and Sales Processes
Part VI. Product Building Choices
Production Footprint Choices
Production Processes Choices
Product Design Choices
Product Line Choices
Supply Chain Choices
Part VII. Innovation Practices
Sourcing the Defining Business Idea
Innovation Processes
Organizing for Innovations
Part VIII. Leveraging Strategies
Leveraging Local Competitiveness
Leveraging Resources for Growth
Role of Swiss Entrepreneurial Ecosystem
Epilog: Implications for Public Policy
Part IX. Company Profiles
The 36 SME Profiles.