@article{1431142, note = {Includes index.}, author = {Hair, Joseph F., and Hult, G. Tomas M., and Ringle, Christian M., and Sarstedt, Marko, and Danks, Nicholas P., and Ray, Soumya,}, url = {http://library.usi.edu/record/1431142}, title = {Partial least squares structural equation modeling (PLS-SEM) using R : a workbook /}, abstract = {Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method's flexibility in terms of data requirements and measurement specification. This practical open access guide provides a step-by-step treatment of the major choices in analyzing PLS path models using R, a free software environment for statistical computing, which runs on Windows, macOS, and UNIX computer platforms. Adopting the R software's SEMinR package, which brings a friendly syntax to creating and estimating structural equation models, each chapter offers a concise overview of relevant topics and metrics, followed by an in-depth description of a case study. Simple instructions give readers the "how-tos" of using SEMinR to obtain solutions and document their results. Rules of thumb in every chapter provide guidance on best practices in the application and interpretation of PLS-SEM}, doi = {https://doi.org/10.1007/978-3-030-80519-7}, recid = {1431142}, pages = {1 online resource (xiv, 197 pages) :}, }