TY - GEN N2 - Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method's flexibility in terms of data requirements and measurement specification. This practical open access guide provides a step-by-step treatment of the major choices in analyzing PLS path models using R, a free software environment for statistical computing, which runs on Windows, macOS, and UNIX computer platforms. Adopting the R software's SEMinR package, which brings a friendly syntax to creating and estimating structural equation models, each chapter offers a concise overview of relevant topics and metrics, followed by an in-depth description of a case study. Simple instructions give readers the "how-tos" of using SEMinR to obtain solutions and document their results. Rules of thumb in every chapter provide guidance on best practices in the application and interpretation of PLS-SEM DO - 10.1007/978-3-030-80519-7 DO - doi AB - Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method's flexibility in terms of data requirements and measurement specification. This practical open access guide provides a step-by-step treatment of the major choices in analyzing PLS path models using R, a free software environment for statistical computing, which runs on Windows, macOS, and UNIX computer platforms. Adopting the R software's SEMinR package, which brings a friendly syntax to creating and estimating structural equation models, each chapter offers a concise overview of relevant topics and metrics, followed by an in-depth description of a case study. Simple instructions give readers the "how-tos" of using SEMinR to obtain solutions and document their results. Rules of thumb in every chapter provide guidance on best practices in the application and interpretation of PLS-SEM T1 - Partial least squares structural equation modeling (PLS-SEM) using R :a workbook / AU - Hair, Joseph F., AU - Hult, G. Tomas M., AU - Ringle, Christian M., AU - Sarstedt, Marko, AU - Danks, Nicholas P., AU - Ray, Soumya, CN - QA275 N1 - Includes index. ID - 1431142 KW - Least squares. KW - Structural equation modeling. KW - Finance KW - R (Computer program language) KW - Modèles d'équations structurales. KW - Finances KW - R (Langage de programmation) SN - 9783030805197 SN - 3030805190 TI - Partial least squares structural equation modeling (PLS-SEM) using R :a workbook / LK - https://link.springer.com/10.1007/978-3-030-80519-7 UR - https://link.springer.com/10.1007/978-3-030-80519-7 ER -