Corporate diplomacy : how multinational corporations gain organizational legitimacy : a neo-institutional public relations perspective / Sarah Marschlich.
2022
HD59.6.U5
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Details
Title
Corporate diplomacy : how multinational corporations gain organizational legitimacy : a neo-institutional public relations perspective / Sarah Marschlich.
Author
Marschlich, Sarah, author.
ISBN
9783658368180 (electronic bk.)
3658368187 (electronic bk.)
9783658368173
3658368179
3658368187 (electronic bk.)
9783658368173
3658368179
Published
Wiesbaden : Springer VS, [2022]
Copyright
©2022
Language
English
Description
1 online resource (xviii, 212 pages) : illustrations.
Item Number
10.1007/978-3-658-36818-0 doi
Call Number
HD59.6.U5
Dewey Decimal Classification
659.2095357
Summary
This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public. About the Author Dr. Sarah Marschlich is a senior research and teaching associate at the Department of Communication and Media Research (IKMZ), University of Zurich. Her research focuses on public relations, organizational communication, and companies' social and political responsibility communication. In particular, she is interested in investigating the role of the public sphere in constituting organizational perceptions by the public.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Open access
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed September 16, 2022).
Series
Organisationskommunikation, 2524-3233
Available in Other Form
Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy
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Table of Contents
1 Introduction
2 Conceptual Framework: Neo-Institutionalism, Legitimacy, and Public Relations
3 Corporate Diplomacy at the Intersection of Public Relations and Public Diplomacy
4 State of Research: Previous Findings on Corporate Diplomacy, the Media, and Organizational Legitimacy
5 Study Context: The Case of the UAE
6 Method
7 Results
8 Discussion
9 Conclusion.
2 Conceptual Framework: Neo-Institutionalism, Legitimacy, and Public Relations
3 Corporate Diplomacy at the Intersection of Public Relations and Public Diplomacy
4 State of Research: Previous Findings on Corporate Diplomacy, the Media, and Organizational Legitimacy
5 Study Context: The Case of the UAE
6 Method
7 Results
8 Discussion
9 Conclusion.