001431779 000__ 03198cam\a2200577\i\4500
001431779 001__ 1431779
001431779 003__ OCoLC
001431779 005__ 20230309003241.0
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001431779 008__ 200823s2021\\\\sz\\\\\\ob\\\\000\0\eng\d
001431779 020__ $$a9783030537135$$q(electronic bk.)
001431779 020__ $$a3030537137$$q(electronic bk.)
001431779 020__ $$z3030537129
001431779 020__ $$z9783030537128
001431779 035__ $$aSP(OCoLC)1187172630
001431779 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dYDXIT$$dGW5XE$$dOCLCF$$dOCLCO$$dOCLCQ$$dOCLCO$$dOCLCQ
001431779 049__ $$aISEA
001431779 050_4 $$aHF5415.2$$b.T87 2021
001431779 08204 $$a658.83$$223
001431779 1001_ $$aTurcotte, André,$$d1966-$$eauthor.
001431779 24510 $$aPolitical marketing alchemy :$$bthe state of opinion research /$$cAndré Turcotte.
001431779 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c[2021]
001431779 300__ $$a1 online resource
001431779 336__ $$atext$$btxt$$2rdacontent
001431779 337__ $$acomputer$$bc$$2rdamedia
001431779 338__ $$aonline resource$$bcr$$2rdacarrier
001431779 4901_ $$aPalgrave pivot
001431779 4901_ $$aPalgrave studies in political marketing and management
001431779 504__ $$aIncludes bibliographical references.
001431779 506__ $$aAccess limited to authorized users.
001431779 520__ $$aPublic opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, interest groups and politicians alike continue to rely heavily on them for guidance and strategic insights. The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams--media polling, commercial public opinion research and political polling--are pushing market intelligence into a new phase of development. This book suggests that we are moving to a new phase where the practice of market intelligence will be more akin to market surveillance and this field is on the verge of a major transformation. André Turcotte is an Associate Professor at the School of Journalism and Communication, Carleton University, Canada. He has worked with several polling firms over the years and has provided opinion research advice to several politicians, corporations and organizations.
001431779 588__ $$aOnline resource; title from digital title page (viewed on October 01, 2020).
001431779 650_0 $$aMarketing research.
001431779 650_0 $$aMarketing research$$xMethodology.
001431779 650_0 $$aPublic opinion.
001431779 650_0 $$aElection forecasting.
001431779 650_6 $$aMarketing$$xRecherche.
001431779 650_6 $$aMarketing$$xRecherche$$xMéthodologie.
001431779 650_6 $$aOpinion publique.
001431779 650_6 $$aÉlections$$xPrévision.
001431779 655_0 $$aElectronic books.
001431779 77608 $$iPrint version: $$z3030537129$$z9783030537128$$w(OCoLC)1158483900
001431779 830_0 $$aPalgrave pivot.
001431779 830_0 $$aPalgrave studies in political marketing and management.
001431779 852__ $$bebk
001431779 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-53713-5$$zOnline Access$$91397441.1
001431779 909CO $$ooai:library.usi.edu:1431779$$pGLOBAL_SET
001431779 980__ $$aBIB
001431779 980__ $$aEBOOK
001431779 982__ $$aEbook
001431779 983__ $$aOnline
001431779 994__ $$a92$$bISE