TY  - GEN
N2  - What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.
DO  - 10.1007/978-3-030-51218-7
DO  - doi
AB  - What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.
T1  - The value of luxury :an emerging perspective /
AU  - Stępień, Beata,
CN  - HD9999.L852
ID  - 1432148
KW  - Luxuries.
KW  - Luxury goods industry.
KW  - Consumer behavior.
KW  - Consumers
KW  - Produits de luxe.
KW  - Produits de luxe
KW  - Consommateurs
KW  - Consommateurs
SN  - 9783030512187
SN  - 3030512185
TI  - The value of luxury :an emerging perspective /
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-51218-7
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-51218-7
ER  -