Corporate political responsibility : how businesses can strengthen democracy for mutual benefit / Johannes Bohnen.
Bohnen, Johannes.
2021
HF1713
Available Online

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Title Corporate political responsibility : how businesses can strengthen democracy for mutual benefit / Johannes Bohnen.
Author Bohnen, Johannes.
ISBN 9783662621226 (electronic bk.)
3662621223 (electronic bk.)
3662621215
9783662621219
DOI https://doi.org/10.1007/978-3-662-62122-6
Publication Details Berlin : Springer, 2021.
Language English
Description 1 online resource (xiv, 193 pages) : illustrations
Item Number 10.1007/978-3-662-62122-6 doi
Call Number HF1713
Dewey Decimal Classification 658.4
Summary This book demonstrates how companies can effectively promote their business by assuming political responsibility and expanding their investment concept to include a political component. It shows that the success of companies is crucially dependent on socio-political conditions. In other words: politically sustainable management is a business case. Therefore companies should take a closer look at the opportunities at the interface of politics and business. To date, there has not been a satisfactory assessment of the issue of Corporate Political Responsibility (CPR), which combines a conceptual framework with practical measures for implementation. This book remedies that oversight, and shows how companies can develop the necessary attitude and operate in concrete CPR fields of action, illustrated by diagrams and examples. While doing so, the author explains how CPR is different from shere lobbying or Corporate Social Responsibility (CSR). The author provides an overview of the public realm and its actors, and shows how, through political contributions, they can strengthen the performance of the state and thus their own performance. Companies have unique resources for doing so, and in their own interest they should get involved: being impartial in particular, but partial in principle - when it comes to our liberal way of life as such.
Access Note Access limited to authorized users.
Digital File Characteristics text file
PDF
Source of Description Online resource; title from PDF title page (SpringerLink, viewed January 14, 2021).
Series Future of business and finance.
Available in Other Form Print version: 9783662621219
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Intro
Preface
References
Contents
List of Figures
1: Introduction: What Is at Stake?
References
Part I: Remapping the Public Sphere
2: Understanding the Public Sphere
2.1 Why the Public Sphere Is So Relevant for CPR
2.2 The Public Sphere and Its Actors
2.2.1 The State: A Declining Capacity to Act
2.2.2 Society: Citizens and Consumers Have Ever Higher Expectations
2.2.3 Business: Companies Lack a Political Self-Image
2.3 Fear of Contact: What Makes Entrepreneurs and What Makes Politicians Tick?
2.4 Lobbying Is on the Defensive

2.5 The Regulatory Framework: Fundamentals of Democratic Constitutionality
2.6 The Mental Parameters: Political Values and An Ethos of Supporting the State
References
3: Revitalizing the Public Sphere
3.1 Regaining the Capacity to Act: The Concept of Governance
3.2 Democratic Resilience Through Personal and Political Education
3.3 Recognizing Debate as the Heart of Democracy
3.4 Successful Leadership Needs Elites
3.5 Societal Actors and Their Political Role
3.6 Lessons Learnt: The Case of Pegida in Saxony
3.7 A Call to Action for the Whole Society
References

Part II: Taking a Stance: Corporate Political Responsibility (CPR)
4: Why Businesses Need a Political Stance
4.1 For the Stateś Capacity to Act, Businesses Are a Problem and a Promise
4.2 Broadening the Concept of the Political: Politics is More Than Party Politics
4.3 Broadening the Concept of Investment: Invest Politically
4.4 Legitimacy: Respect the Primacy of the Political
4.5 Concepts of Social Responsibility
4.5.1 Corporate Social Responsibility (CSR): Currently the Leading Concept
4.5.2 Other Established Concepts

4.5.3 More Recent Concepts: Political Responsibility Is Becoming More Important
4.6 CPR: The Next Big Thing
4.6.1 CPR in the Context of Other Concepts
4.6.2 From Taking a Stance to Political Branding
4.7 The Advantages of Taking a Stance, or CPR as a Business Case
4.7.1 Differentiation and Purpose of a Brand
4.7.2 Responsibility for the Political Order as a Condition for Entrepreneurial Success
4.7.3 Attitude and Practical Wisdom
4.7.4 Strategic Added Value
4.7.5 What CPR Means for the Public Affairs Industry
4.7.6 The Advantages of CPR in a Nutshell
References

Part III: Implementing a Stance: Political Branding
5: Creating the Political Brand
5.1 What Is a Brand? And What Is Its Political Dimension?
5.2 Taking Stock: Identify `Loose Ends ́
5.3 Developing the Brand Essence: The ``Strength Filter Method ́́
References
6: Managing the Political Brand
6.1 Leadership through CEO Activism
6.2 Creating Internal Support Through Mainstreaming
6.3 Companies as Focal Institutions of Social Learning
6.4 Sustainable Development Goals
6.5 The Honorable Merchant
6.6 The CPR Fields of Action
6.6.1 Responsible Lobbying

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