Technology adoption in the Caribbean tourism industry : analysing service delivery in the digital age / Andrew Spencer.
2021
G155.A1 S74 2021
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Details
Title
Technology adoption in the Caribbean tourism industry : analysing service delivery in the digital age / Andrew Spencer.
ISBN
3030615847 electronic book
9783030615840 (electronic bk.)
9783030615833 hardcover
3030615839
9783030615840 (electronic bk.)
9783030615833 hardcover
3030615839
Published
Cham, Switzerland : Palgrave Macmillan, 2021.
Language
English
Description
1 online resource : illustrations (black and white, and colour)
Item Number
10.1007/978-3-030-61584-0 doi
Call Number
G155.A1 S74 2021
Dewey Decimal Classification
338.47917290452
Summary
This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on the digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors, both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry. Andrew Spencer is Deputy Executive Director and Senior Lecturer at the Mona School of Business and Management, as well as Head of the Centre for Tourism and Hospitality Management at the University of the West Indies, Jamaica. He is the former Executive Director of the Tourism Product Development Company, the agency responsible for the maintenance, development and enhancement of the tourism product in Jamaica. He is the author of Travel and Tourism in the Caribbean, published by Palgrave Macmillan and has published extensively in international journals. .
Note
1. Introduction2.- Leadership and Technology: Understanding Adoption Practices3.- Internal Firm Factors: An Examination of Travel Companies Resource base4.- External Factors: The Digital Divide, Closing the Gap5.- Transactional and Transformational Leaders: Their Influence on Technolog 6.- The Applicability of an Innovative Theoretical Model and its Implications.- 7. Conclusion.
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text file
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Source of Description
Description based on online resource; title from digital title page (viewed on January 27, 2021).
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Print version: 9783030615833
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Table of Contents
1. Introduction2
Leadership and Technology: Understanding Adoption Practices3
Internal Firm Factors: An Examination of Travel Companies Resource base4
External Factors: The Digital Divide, Closing the Gap5
Transactional and Transformational Leaders: Their Influence on Technolog 6
The Applicability of an Innovative Theoretical Model and its Implications
7. Conclusion.
Leadership and Technology: Understanding Adoption Practices3
Internal Firm Factors: An Examination of Travel Companies Resource base4
External Factors: The Digital Divide, Closing the Gap5
Transactional and Transformational Leaders: Their Influence on Technolog 6
The Applicability of an Innovative Theoretical Model and its Implications
7. Conclusion.