TY  - GEN
N2  - Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.
DO  - 10.1007/978-3-030-50563-9
DO  - doi
AB  - Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.
T1  - A business history of the bicycle industry :shaping marketing practices /
AU  - Mari, Carlo,
CN  - HD9993.B542
ID  - 1432538
KW  - Bicycle industry
KW  - Bicycles
KW  - Bicyclettes
SN  - 9783030505639
SN  - 3030505634
TI  - A business history of the bicycle industry :shaping marketing practices /
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-50563-9
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-50563-9
ER  -