001432538 000__ 03619cam\a22005771i\4500
001432538 001__ 1432538
001432538 003__ OCoLC
001432538 005__ 20230309003448.0
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001432538 007__ cr\un\nnnunnun
001432538 008__ 200828s2021\\\\sz\a\\\\ob\\\\001\0\eng\d
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001432538 020__ $$a9783030505639$$q(PDF ebook)
001432538 020__ $$a3030505634$$q(PDF ebook)
001432538 020__ $$z9783030505622 (hbk.)
001432538 020__ $$z3030505626
001432538 0247_ $$a10.1007/978-3-030-50563-9$$2doi
001432538 035__ $$aSP(OCoLC)1222781578
001432538 040__ $$aUKMGB$$beng$$erda$$epn$$cUKMGB$$dOCLCO$$dUKAHL$$dOCLCF$$dGW5XE$$dEBLCP$$dYDX$$dUPM$$dOCLCO$$dOCLCQ
001432538 049__ $$aISEA
001432538 050_4 $$aHD9993.B542$$bM37 2021
001432538 08204 $$a338.7629227209$$223
001432538 1001_ $$aMari, Carlo,$$eauthor.
001432538 24512 $$aA business history of the bicycle industry :$$bshaping marketing practices /$$cCarlo Mari.
001432538 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c[2021]
001432538 300__ $$a1 online resource :$$billustrations (black and white)
001432538 336__ $$atext$$btxt$$2rdacontent
001432538 337__ $$acomputer$$bc$$2rdamedia
001432538 338__ $$aonline resource$$bcr$$2rdacarrier
001432538 347__ $$atext file
001432538 347__ $$bPDF
001432538 4901_ $$aPalgrave pivot
001432538 504__ $$aIncludes bibliographical references and index.
001432538 5050_ $$aIntro -- Preface -- Acknowledgments -- Contents -- List of Figures -- List of Tables -- 1 Understanding the Bicycle as a Product -- 1.1 A Brief Glance at Four Generations of Bicycles -- 1.2 Decomposing a Bicycle -- 1.3 Manufacturing a Bicycle -- 1.4 Bicycle Industry Structure -- 1.5 Conclusion -- References -- 2 Understanding the Market Through Bicycle Statistics -- 2.1 Why Bicycle Statistics Are Important and the Problems Associated with Them -- 2.2 Bicycle Production Statistics -- 2.3 Bicycle Export and Import Statistics -- 2.4 Apparent Consumption Statistics
001432538 5058_ $$a2.5 Bicycle Ownership Statistics -- 2.6 Conclusion -- References -- 3 Marketing the Bicycle -- 3.1 Marketing in the Bicycle Industry -- 3.2 Segmenting Markets -- 3.3 Developing Market Offerings -- 3.4 Marketing Through Sports -- 3.5 Conclusion -- References -- 4 Twenty Years of Marketing in the Italian Bicycle Market: Cannondale 1998-2017 -- 4.1 A Short History of Cannondale Corporation -- 4.2 Cannondale's Market Offering -- 4.3 Dimensions of Variety at Cannondale -- 4.4 Conclusion -- References -- Index
001432538 506__ $$aAccess limited to authorized users.
001432538 520__ $$aThrough a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.
001432538 588__ $$aDescription based on CIP data; resource not viewed.
001432538 650_0 $$aBicycle industry$$xHistory.
001432538 650_0 $$aBicycles$$xMarketing$$xHistory.
001432538 650_6 $$aBicyclettes$$xIndustrie$$xHistoire.
001432538 655_7 $$aHistory.$$2fast$$0(OCoLC)fst01411628
001432538 655_0 $$aElectronic books.
001432538 77608 $$iPrint version :$$z9783030505622
001432538 830_0 $$aPalgrave pivot.
001432538 852__ $$bebk
001432538 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-50563-9$$zOnline Access$$91397441.1
001432538 909CO $$ooai:library.usi.edu:1432538$$pGLOBAL_SET
001432538 980__ $$aBIB
001432538 980__ $$aEBOOK
001432538 982__ $$aEbook
001432538 983__ $$aOnline
001432538 994__ $$a92$$bISE