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Intro
Preface
Contents
Notes on Contributors
List of Figures
List of Tables
1 Introduction: Rethinking Cultural Criticism-New Voices in the Digital Age
Culture and Criticism
Cultural Criticism in the Digital Age
Chapter Outline
References
2 Public Intellectuals on New Platforms: Constructing Critical Authority in a Digital Media Culture
Introduction
The Public Intellectual as a Critical Meta-Position
Public Intellectual Authority
Qualification
Institutions
Media
Discourse
Personality
Users
Conclusion
References

3 The Use of Wine as a Performance of a Style of Being: A Methodological Proposal to the Study of Persona-Driven Cultural Criticism
Introduction
Theoretical Foundation
Analytical Conceptualization
Theatricality
Body
Voice
Spatiality
Personal Narrative Performance
Methodological Design
The Case
Analysis
Creating Intimacy
The Functions of the Wine
Being Different
Concluding Remarks
References
4 Fans, Fun and Homophobia: Mischievous Criticism on the Czecho-Slovak Film Database
Introduction
Toward Affective Fan Criticism
Methodology

Mischievous Criticism as Word Play
Mischievous Criticism as Evaluation
Mischievous Criticism as (Un)Regulated Practice
Conclusion
References
5 When Golden Globes and Stars Align: The Awards Show as a Platform for Cultural Criticism
Introduction
Theory
Elements of Cultural Criticism and Alternative Cultural Critics
Cultural Awards and Movie Awards
Live Media Events and the Three Scripts
Methodology
Analysis Part I: The Golden Globe Awards Show: Awards as "Selection-as-Evaluation."

The Cultural Awards Show as Live Media Event and the Movie Awards Show as Authority
The President's Speech and the Aesthetic Criteria
Selection-as-Evaluation: Golden Globe-Winning Films and TV Series in 2018
The Industry's Quality Criteria Vs. Award Winners
Analysis Part II. The Golden Globe Awards Show: Acceptance Speeches and Cultural Evaluation
The Personal History Strategy: "My Mama Was an Advocate for the Women's Movement"
The Artwork-as-Reference Strategy: "We no Longer Live in the Gaps Between Stories."

Strategies of Evaluation: When Film Stars Share Their Taste in Movies
Conclusion
References
6 The Dual Strategic Persona: Emotional Connection, Algorithms and the Transformation of Contemporary Online Reviewers
Introduction
Shaping Information ... and Opinion and Commentary-A Brief History
Presentational Media and Cultural Regime and Its Restructure of Commentary
Pandemic Persona: The Privilege of the Self in Its Real Ordinariness
The Aggregated Critic Persona Versus the Critic/Reviewer Persona: Rotten Tomatoes' Dual Personas

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