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001432927 001__ 1432927
001432927 003__ OCoLC
001432927 005__ 20230309003540.0
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001432927 008__ 201215s2021\\\\sz\a\\\\ob\\\\001\0\eng\d
001432927 019__ $$a1227387270$$a1228845780$$a1237487198$$a1238205295$$a1266911122$$a1269112419
001432927 020__ $$a9783030595319$$q(electronic bk.)
001432927 020__ $$a3030595315$$q(electronic bk.)
001432927 020__ $$z3030595307
001432927 020__ $$z9783030595302
001432927 0247_ $$a10.1007/978-3-030-59531-9$$2doi
001432927 035__ $$aSP(OCoLC)1226782652
001432927 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dN$T$$dOCLCO$$dN$T$$dOCLCF$$dEBLCP$$dUPM$$dOCLCO$$dGW5XE$$dDCT$$dOCLCQ$$dOCLCO$$dCOM$$dOCLCQ
001432927 049__ $$aISEA
001432927 050_4 $$aHF5415
001432927 08204 $$a658.8$$223
001432927 1001_ $$aKotler, Philip,$$eauthor.
001432927 24510 $$aH2H marketing :$$bthe genesis of human-to-human marketing /$$cPhilip Kotler, Waldemar Pfoertsch, Uwe Sponholz.
001432927 264_1 $$aCham :$$bSpringer,$$c[2021]
001432927 300__ $$a1 online resource :$$billustrations (some color)
001432927 336__ $$atext$$btxt$$2rdacontent
001432927 337__ $$acomputer$$bc$$2rdamedia
001432927 338__ $$aonline resource$$bcr$$2rdacarrier
001432927 347__ $$atext file
001432927 347__ $$bPDF
001432927 504__ $$aIncludes bibliographical references and indexes.
001432927 5050_ $$a1. The Current State of Marketing -- 2. The New Paradigm: H2H Marketing -- 3. H2H Mindset: The Basis -- 4. H2H Management: Putting Trust and Brand in Focus -- 5. Rethinking Operative Marketing: The H2H Process -- 6. Finding Meaning in a Troubled World.
001432927 506__ $$aAccess limited to authorized users.
001432927 520__ $$aH2H Marketing is packed with inspiring new concepts to help leaders in diverse industries and organizations make the shift from conventional marketing to a more human-oriented way of doing business by applying the mindset, concept and process outlined within. H2H Marketing shows you how to realign your thinking, your people and your organization to create value propositions for all relevant stakeholders. Here you will learn about the newest marketing thinking and best applications. Philip Kotler and Waldemar Pfoertsch have now followed up on their visionary book "B2B Brand Management." H2H Marketing takes the groundbreaking B2B marketing and branding principles from their previous work and combines them with fresh ideas and concepts. Philip Kotler's "Marketing 4.0" and the "Mensch Marketing" approach put forward by Waldemar Pfoertsch and Uwe Sponholz have helped to shape this modern way of thinking about and doing marketing. H2H Marketing offers a smart, systematic plan to help any organization move away from conventional marketing and create value propositions for all relevant stakeholders. You don't have to be an entrepreneur or techie to take advantage of their insights; you only have to be willing to challenge the assumptions of your industry, ask fresh questions, apply deep thinking and embrace your own humanness
001432927 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed February 18, 2021).
001432927 650_0 $$aMarketing.
001432927 650_0 $$aPsychology, Industrial.
001432927 650_0 $$aInformation technology.
001432927 650_0 $$aBusiness$$xData processing.
001432927 650_6 $$aMarketing.
001432927 650_6 $$aPsychologie du travail.
001432927 650_6 $$aTechnologie de l'information.
001432927 650_6 $$aGestion$$xInformatique.
001432927 655_0 $$aElectronic books.
001432927 7001_ $$aPfoertsch, Waldemar,$$eauthor.
001432927 7001_ $$aSponholz, Uwe,$$d1964-$$eauthor.
001432927 77608 $$iPrint version:$$z3030595307$$z9783030595302$$w(OCoLC)1191235504
001432927 852__ $$bebk
001432927 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-59531-9$$zOnline Access$$91397441.1
001432927 909CO $$ooai:library.usi.edu:1432927$$pGLOBAL_SET
001432927 980__ $$aBIB
001432927 980__ $$aEBOOK
001432927 982__ $$aEbook
001432927 983__ $$aOnline
001432927 994__ $$a92$$bISE