The dynamics of green innovation in B2B industries : a systems approach to explain the diffusion of bioplastics / Friederike Esther Rhein.
2021
HD45
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Title
The dynamics of green innovation in B2B industries : a systems approach to explain the diffusion of bioplastics / Friederike Esther Rhein.
Author
Rhein, Friederike Esther.
ISBN
9783658321482 (electronic bk.)
3658321482 (electronic bk.)
3658321474
9783658321475
3658321482 (electronic bk.)
3658321474
9783658321475
Imprint
Wiesbaden : Springer Gabler, 2021.
Language
English
Description
1 online resource
Other Standard Identifiers
10.1007/978-3-658-32148-2 doi
Call Number
HD45
Dewey Decimal Classification
658.5/14
Summary
In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process. Integrating the empirical findings, the diffusion model is developed and simulated at the macro (industry) level using a System Dynamics (SD) approach. Results explain the underlying dynamics and critical conditions for adoption to become self-sustaining. The Author Friederike Esther Rhein is currently business manager Point of Care at a leading medical technology company.
Bibliography, etc. Note
Includes bibliographical references.
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Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed February 17, 2021).
Series
Gabler research. Forschungs-/Entwicklungs-/Innovations-Management.
Available in Other Form
Print version: 9783658321475
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Table of Contents
Introduction
Green Innovation in the B2B Context
B2B Innovation Adoption and Diffusion
Research Design and Methodology
Exploring why and how B2B Buyers Adopt Bioplastics
Investigating Relevant Factors in Business Adoption of Bioplastics
Developing a Diffusion Model for emerging Bioplastic Products
Integrating Findings and Conclusions.
Green Innovation in the B2B Context
B2B Innovation Adoption and Diffusion
Research Design and Methodology
Exploring why and how B2B Buyers Adopt Bioplastics
Investigating Relevant Factors in Business Adoption of Bioplastics
Developing a Diffusion Model for emerging Bioplastic Products
Integrating Findings and Conclusions.