@article{1432964,
      recid = {1432964},
      author = {Rhein, Friederike Esther.},
      title = {The dynamics of green innovation in B2B industries : a  systems approach to explain the diffusion of bioplastics /},
      publisher = {Springer Gabler,},
      address = {Wiesbaden :},
      pages = {1 online resource},
      year = {2021},
      abstract = {In this book a quantitative, dynamic model is developed to  explain and explore the diffusion of green new products in  a business-to-business (B2B) context. Considering the case  of emerging bioplastics, this goal is reached through a  mixed-methods design, combining qualitative and  quantitative methods over three phases. After an interview  study with key-value chain actors an experimental vignette  technique is applied to further study relevant factors in  the micro (firm) level adoption process. Integrating the  empirical findings, the diffusion model is developed and  simulated at the macro (industry) level using a System  Dynamics (SD) approach. Results explain the underlying  dynamics and critical conditions for adoption to become  self-sustaining. The Author Friederike Esther Rhein is  currently business manager Point of Care at a leading  medical technology company.},
      url = {http://library.usi.edu/record/1432964},
      doi = {https://doi.org/10.1007/978-3-658-32148-2},
}