001432964 000__ 03262cam\a2200541\a\4500 001432964 001__ 1432964 001432964 003__ OCoLC 001432964 005__ 20230309003542.0 001432964 006__ m\\\\\o\\d\\\\\\\\ 001432964 007__ cr\un\nnnunnun 001432964 008__ 201217s2021\\\\gw\\\\\\ob\\\\000\0\eng\d 001432964 020__ $$a9783658321482$$q(electronic bk.) 001432964 020__ $$a3658321482$$q(electronic bk.) 001432964 020__ $$z3658321474 001432964 020__ $$z9783658321475 001432964 0247_ $$a10.1007/978-3-658-32148-2$$2doi 001432964 035__ $$aSP(OCoLC)1227241427 001432964 040__ $$aYDX$$beng$$epn$$cYDX$$dGW5XE$$dOCLCO$$dOCLCF$$dN$T$$dOCLCQ$$dOCLCO$$dOCLCQ 001432964 049__ $$aISEA 001432964 050_4 $$aHD45 001432964 08204 $$a658.5/14$$223 001432964 1001_ $$aRhein, Friederike Esther. 001432964 24514 $$aThe dynamics of green innovation in B2B industries :$$ba systems approach to explain the diffusion of bioplastics /$$cFriederike Esther Rhein. 001432964 260__ $$aWiesbaden :$$bSpringer Gabler,$$c2021. 001432964 300__ $$a1 online resource 001432964 336__ $$atext$$btxt$$2rdacontent 001432964 337__ $$acomputer$$bc$$2rdamedia 001432964 338__ $$aonline resource$$bcr$$2rdacarrier 001432964 4901_ $$aForschungs-/Entwicklungs-/Innovations-Management 001432964 504__ $$aIncludes bibliographical references. 001432964 5050_ $$aIntroduction -- Green Innovation in the B2B Context -- B2B Innovation Adoption and Diffusion -- Research Design and Methodology -- Exploring why and how B2B Buyers Adopt Bioplastics -- Investigating Relevant Factors in Business Adoption of Bioplastics -- Developing a Diffusion Model for emerging Bioplastic Products -- Integrating Findings and Conclusions. 001432964 506__ $$aAccess limited to authorized users. 001432964 520__ $$aIn this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process. Integrating the empirical findings, the diffusion model is developed and simulated at the macro (industry) level using a System Dynamics (SD) approach. Results explain the underlying dynamics and critical conditions for adoption to become self-sustaining. The Author Friederike Esther Rhein is currently business manager Point of Care at a leading medical technology company. 001432964 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed February 17, 2021). 001432964 650_0 $$aTechnological innovations$$xManagement. 001432964 650_0 $$aTechnological innovations$$xEnvironmental aspects. 001432964 650_0 $$aNew products$$xEnvironmental aspects. 001432964 650_6 $$aInnovations$$xGestion. 001432964 650_6 $$aInnovations$$xAspect de l'environnement. 001432964 655_0 $$aElectronic books. 001432964 77608 $$iPrint version:$$z3658321474$$z9783658321475$$w(OCoLC)1198714215 001432964 830_0 $$aGabler research.$$pForschungs-/Entwicklungs-/Innovations-Management. 001432964 852__ $$bebk 001432964 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-32148-2$$zOnline Access$$91397441.1 001432964 909CO $$ooai:library.usi.edu:1432964$$pGLOBAL_SET 001432964 980__ $$aBIB 001432964 980__ $$aEBOOK 001432964 982__ $$aEbook 001432964 983__ $$aOnline 001432964 994__ $$a92$$bISE