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001433390 001__ 1433390
001433390 003__ OCoLC
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001433390 020__ $$a9789811598777$$q(electronic bk.)
001433390 020__ $$a9811598770$$q(electronic bk.)
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001433390 0247_ $$a10.1007/978-981-15-9877-7$$2doi
001433390 035__ $$aSP(OCoLC)1229929275
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001433390 049__ $$aISEA
001433390 050_4 $$aH69.B7
001433390 08204 $$a658.8/27$$223
001433390 08204 $$a650$$223
001433390 1001_ $$aHuo, Jiazhen.
001433390 24510 $$aAdvances in theory and practice in store brand operations /$$cJiazhen Huo.
001433390 260__ $$aSingapore :$$bSpringer,$$c2021.
001433390 300__ $$a1 online resource (265 pages)
001433390 336__ $$atext$$btxt$$2rdacontent
001433390 337__ $$acomputer$$bc$$2rdamedia
001433390 338__ $$aonline resource$$bcr$$2rdacarrier
001433390 347__ $$atext file
001433390 347__ $$bPDF
001433390 506__ $$aAccess limited to authorized users.
001433390 520__ $$aThis book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America. The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.
001433390 588__ $$aDescription based on print version record.
001433390 650_0 $$aHouse brands.
001433390 650_0 $$aManagement science.
001433390 650_0 $$aBusiness logistics.
001433390 650_0 $$aBranding (Marketing)
001433390 650_6 $$aMarques de distributeur.
001433390 650_6 $$aSciences de la gestion.
001433390 650_6 $$aLogistique (Organisation)
001433390 650_6 $$aStratégie de marque.
001433390 655_0 $$aElectronic books.
001433390 77608 $$iPrint version:$$aHuo, Jiazhen.$$tAdvances in Theory and Practice in Store Brand Operations.$$dSingapore : Springer Singapore Pte. Limited, ©2021$$z9789811598760
001433390 852__ $$bebk
001433390 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-15-9877-7$$zOnline Access$$91397441.1
001433390 909CO $$ooai:library.usi.edu:1433390$$pGLOBAL_SET
001433390 980__ $$aBIB
001433390 980__ $$aEBOOK
001433390 982__ $$aEbook
001433390 983__ $$aOnline
001433390 994__ $$a92$$bISE