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Intellectual property, design innovation, and entrepreneurship / Matthias Hillner.

9783030627881 (electronic bk.)
3030627888 (electronic bk.)
303062787X
9783030627874

Cham, Switzerland : Springer, [2021]

English

1 online resource

10.1007/978-3-030-62788-1 doi

K1401

346.048

This book focuses on intellectual property (IP) in the context of product innovation and design-led start-up management. A distinguished feature is that it analyses innovation-related scenarios within their continuously changing contexts. IP is discussed in relation to the way in which its value changes over time as a venture matures. The book reveals how IP strategies can enhance a start-up's survival prospects and its growth potential if they are connected systematically to other business development attributes. Being mainly addressed to enterprising designers, it may also support business administration programmes, innovation hubs, design educators, incubator managers, as well as business coaches and IP attorneys who support creatives and inventors. All in all, this book offers a unique and timely strategic guidance in the field of design and innovation management.

Includes bibliographical references.

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Online resource; title from PDF title page (SpringerLink, viewed March 15, 2021).

Springer series in design and innovation ; v. 11.

Print version: 9783030627874

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