Go to main content

Platform strategy for global markets : strategic use of open standards and management of business ecosystems / Hirofumi Tatsumoto.

Tatsumoto, Hirofumi, author.
2021
HD9999.M782
Available Online
Formats
Format
BibTeX
MARCXML
TextMARC
MARC
DublinCore
EndNote
NLM
RefWorks
RIS
Add to Basket
Cite
Citation

Linked e-resources

Linked Resource
Online Access
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks

Details

Title
Platform strategy for global markets : strategic use of open standards and management of business ecosystems / Hirofumi Tatsumoto.
Author
Tatsumoto, Hirofumi, author.
ISBN
9789813367890 (electronic bk.)
981336789X (electronic bk.)
9813367881
9789813367883
DOI
https://doi.org/10.1007/978-981-33-6789-0
Published
Singapore : Springer, [2021]
Language
English
Description
1 online resource (355 pages)
Item Number
10.1007/978-981-33-6789-0 doi
Call Number
HD9999.M782
Dewey Decimal Classification
338.7/4
Summary
This book explains the strategic behaviors of platform firms on the global market, drawing on extensive research on the mobile communication systems, semiconductor equipment, personal computer, and automobile electronics industries. The book focuses on Ericsson, Applied Materials, Intel, and Bosch as representative global platform companies. The books introductory section reports on the rise of platform business and addresses the theoretical basis of their competitive edge, based on a review of prior studies on the network effect of open standards and the economic theory of strategic behavior. The platform business obviously secures a competitive advantage on the global market. Yet this theory alone does not provide sufficient explanation for why the platform business achieves competitiveness on the market. The book proposes a theoretical framework and provides rigorous supporting evidence by using case studies and empirical analysis on the global business of platform firms. This evidence reflects the variety of global ecosystems: the mobile communications system in China, the semiconductor equipment industry in East Asia, personal computers in Taiwan, and automobile electronics in China. In conclusion, the book reviews these studies and identifies the key factors of platform strategy on the global market. Given its breadth of coverage, the book will benefit all academic researchers and undergraduate students in management and economics with an interest in global competition and collaboration in the open economy.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file
PDF
Source of Description
Description based on print version record.
Available in Other Form
Platform Strategy for Global Markets.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Open Standards and New Rules for Global Markets
Theory on Business Ecosystem and Platform Strategy
Strategic Standardization and Global Ecosystem: Case Study of GSM Mobile Communication System in China
Keys for Success of platform strategy in the global ecosystem: Empirical Study of Semiconductor Equipment Industry in East Asia
Ecosystem Management with Entries in adjacent markets: Case Study of Intels Platform Strategy
Relational Management with Co-existing Companies: Case Study of Intel and Taiwanese Manufactures in Personal Computer Industry
Relational Management with System Users: Case Study of Bosch and Denso in Chinese Automobile Electronics market
Keys of Platform Strategy in Global Markets and Consequential Transformation of Global Industries
Conclusions.

Browse Subjects

Show more subjects...

Statistics

from
to
Export