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001433859 001__ 1433859
001433859 003__ OCoLC
001433859 005__ 20230309003657.0
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001433859 019__ $$a1236925592$$a1259113584
001433859 020__ $$a9789811597244$$q(electronic bk.)
001433859 020__ $$a9811597243$$q(electronic bk.)
001433859 020__ $$z9811597235
001433859 020__ $$z9789811597237
001433859 0247_ $$a10.1007/978-981-15-9724-4$$2doi
001433859 035__ $$aSP(OCoLC)1237407160
001433859 040__ $$aEBLCP$$beng$$epn$$cEBLCP$$dYDX$$dGW5XE$$dOCLCO$$dN$T$$dOCLCF$$dUKAHL$$dSFB$$dQGK$$dOCLCQ$$dOCLCO$$dUKMGB$$dOCLCQ$$dBRX$$dOCLCQ
001433859 049__ $$aISEA
001433859 050_4 $$aTK5105.888
001433859 08204 $$a004.67/8$$223
001433859 08204 $$a302.231
001433859 24500 $$aDigital entertainment :$$bthe next evolution in service sector /$$cSubhankar Das, Saikat Gochhait, editors.
001433859 260__ $$aSingapore :$$bPalgrave Macmillan,$$c2021.
001433859 300__ $$a1 online resource (265 pages)
001433859 336__ $$atext$$btxt$$2rdacontent
001433859 337__ $$acomputer$$bc$$2rdamedia
001433859 338__ $$aonline resource$$bcr$$2rdacarrier
001433859 504__ $$aIncludes bibliographical references and index.
001433859 5050_ $$aChapter 1: Consumer Engagement in Digital Entertainment: A Systematic Review -- Chapter 2: Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms -- Chapter 3: A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector through Story Telling & Creating Interest -- Chapter 4: Games Features for Health Disciplines for Patient Learning As Entertainment -- Chapter 5: Entertainment in Era of Ai, Big Data & Iot -- Chapter 6: Digital Application Based Viewing: Impact of Instructions & Feedback on Viewer Satisfaction & Learning Effectiveness -- Chapter 7: Multivariate Testing Remarketing & Adwords -- Chapter 8: The Dynamic Rise of Digital Brands Market Mavens In Digital Entertainment: A Complete Know How For Curious Customers -- Chapter 9: Integrated Marketing Communication: A Systematic Study from Media Channels To Digital Connectivity of New Age Consumers -- Chapter 11: Sharenting: A New Paradigm of Digital Entertainment of New Age Parenting & Social Media -- Chapter 12: Building Effective Social Media Strategy: Case-Based Learning And Recommendations.
001433859 506__ $$aAccess limited to authorized users.
001433859 520__ $$aThis book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based. Digital Entertainment incorporates Internet-based gaming, remote gaming, online applications for TV, music, and films fans, and types of consumer-to-consumer (C2C) stimulation that includes humanPC or humanhuman or humanmobile collaboration through the Internet (or remote). Dr. Subhankar Das is an Academician, Researcher, Author, Writer, Blogger, Data Science trainer, and Social Media Marketing Consultant. He is currently working as Professor and Researcher in the Honors Program, Duy Tan University, Da Nang, Vietnam, with 14+ Years of Teaching and Research Experience and more than 26 Scopus SSCI and SCIe publications. Dr. Saikat Gochhait teaches at Symbiosis Institute of Digital & Telecom Management, Symbiosis International Deemed University Pune, India. He is Ph. D and Post-Doctoral Fellow from the UEx, Spain. He was Awarded DITA and MOFA Fellowship in 2017 and 2018. His research publication with foreign authors indexed in Scopus, ABDC, and Web of Science. He is an IEEE member.
001433859 588__ $$aDescription based on print version record.
001433859 650_0 $$aInternet entertainment.
001433859 650_0 $$aComputer games.
001433859 650_6 $$aSpectacles et divertissements sur Internet.
001433859 655_0 $$aElectronic books.
001433859 7001_ $$aDas, Subhankar.
001433859 7001_ $$aGochhait, Saikat,$$d1974-
001433859 77608 $$iPrint version:$$aDas, Subhankar.$$tDigital Entertainment.$$dSingapore : Springer Singapore Pte. Limited, ©2021$$z9789811597237
001433859 852__ $$bebk
001433859 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-15-9724-4$$zOnline Access$$91397441.1
001433859 909CO $$ooai:library.usi.edu:1433859$$pGLOBAL_SET
001433859 980__ $$aBIB
001433859 980__ $$aEBOOK
001433859 982__ $$aEbook
001433859 983__ $$aOnline
001433859 994__ $$a92$$bISE