TY  - GEN
AB  - This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the worlds leading research labs. In addition, the book brings together work from academia and industry.
AU  - Kavoura, Androniki,
AU  - Havlovic, Stephen J.,
AU  - Totskaya, Natalya,
CN  - HF5411
DO  - 10.1007/978-3-030-66154-0
DO  - doi
ID  - 1433997
KW  - Marketing
KW  - Tourism
KW  - COVID-19 Pandemic, 2020-
KW  - COVID-19 Pandemic, 2020-
KW  - Marketing
KW  - Pandémie de COVID-19, 2020-
KW  - Pandémie de COVID-19, 2020-
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-66154-0
N2  - This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the worlds leading research labs. In addition, the book brings together work from academia and industry.
SN  - 9783030661540
SN  - 3030661547
T1  - Strategic innovative marketing and tourism in the Covid-19 era :9th ICSIMAT Conference 2020 /
TI  - Strategic innovative marketing and tourism in the Covid-19 era :9th ICSIMAT Conference 2020 /
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-66154-0
ER  -