@article{1434034, author = {Lee, Jungwoo, and Han, Spring H.,}, url = {http://library.usi.edu/record/1434034}, title = {The future of service post-COVID-19 pandemic., Volume 2,: Transformation of services marketing /}, abstract = {This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.}, doi = {https://doi.org/10.1007/978-981-33-4134-0}, recid = {1434034}, pages = {1 online resource (269 pages)}, }