TY  - GEN
AB  - This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.
AU  - Lee, Jungwoo,
AU  - Han, Spring H.,
CN  - HD9980.5
DO  - 10.1007/978-981-33-4134-0
DO  - doi
ID  - 1434034
KW  - Service industries
KW  - Marketing.
KW  - Services (Industrie)
KW  - Marketing.
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-33-4134-0
N2  - This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.
SN  - 9789813341340
SN  - 9813341343
T1  - The future of service post-COVID-19 pandemic.
TI  - The future of service post-COVID-19 pandemic.
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-33-4134-0
ER  -