@article{1434249,
      author = {Konina, Natalia,},
      url = {http://library.usi.edu/record/1434249},
      title = {Digital strategies in a global market : navigating the  Fourth Industrial Revolution /},
      abstract = {This book examines the impact of the Fourth Industrial  Revolution on business strategy, marketing, management,  sustainability innovation, and various kinds of industry.  It provides a broad overview of ways that organizations  have sought to develop a digital strategy, and explores the  challenges and opportunities posed by a rapidly  transforming digital world. It draws on European and  Russian case studies, with chapters addressing companies  strategies in digital environment, management and business  transformation, corporate governance, the digital single  market, digital aspects of oil and gas, retail, hotel, FMCG  and agri-business. This book will be of interest to  academics and practitioners in management and economics,  who are interested in digital strategies performance in  global markets. Natalia Konina is Professor of Economics  and Head of Department of Management, Marketing and Foreign  Economic Activities at Moscow State Institute of  International Relations (MGIMO University), Russia.},
      doi = {https://doi.org/10.1007/978-3-030-58267-8},
      recid = {1434249},
      pages = {1 online resource (xxvi, 280 pages) :},
}