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001434249 001__ 1434249
001434249 003__ OCoLC
001434249 005__ 20230309003718.0
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001434249 019__ $$a1228882750$$a1229924924$$a1237457007
001434249 020__ $$a3030582671$$q(electronic book)
001434249 020__ $$a9783030582678$$q(electronic bk.)
001434249 020__ $$z9783030582661
001434249 020__ $$z3030582663
001434249 0247_ $$a10.1007/978-3-030-58267-8$$2doi
001434249 035__ $$aSP(OCoLC)1238205844
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001434249 049__ $$aISEA
001434249 050_4 $$aHC79.I55
001434249 050_4 $$aHF5548.2
001434249 08204 $$a303.48/33$$223
001434249 08204 $$a658$$223
001434249 24500 $$aDigital strategies in a global market :$$bnavigating the Fourth Industrial Revolution /$$cNatalia Konina, editor.
001434249 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c[2021]
001434249 300__ $$a1 online resource (xxvi, 280 pages) :$$billustrations (some color)
001434249 336__ $$atext$$btxt$$2rdacontent
001434249 337__ $$acomputer$$bc$$2rdamedia
001434249 338__ $$aonline resource$$bcr$$2rdacarrier
001434249 347__ $$atext file
001434249 347__ $$bPDF
001434249 504__ $$aIncludes bibliographical references and index.
001434249 5050_ $$aIntroduction: At the Dawn of the Fourth Industrial Revolution--Problems and Prospects / Natalia Konina -- Digital Strategy Implementation in Marketing: New Performance and Risks / Valentina Gerasimenko -- EU Digital Policy as a Tool for Navigating the Fourth Industrial Revolution / Olga Butorina -- Institutionalization of the Fourth Industrial Revolution in National Economics and on Global Market: Different Paths to Success / Vladimir Osipov and Ante Rončević -- The Impact of the Fourth Industrial Revolution on Network Business Models / Tatiana Skryl and Marina Gregorić -- Strategies for Creating Value Chains in the Digital Economy / Alina Ignatieva and Pavel Trifonov -- Sourcing and Digital Strategies Performance of Big Companies in Key Global Markets / Dmitry Stapran and Igor Stepnov -- Technologies of the Fourth Industrial Revolution as a Driver of Advancing in Digital Operations Management / Julia Kovalchuk -- The Fourth Industrial Revolution and the New Paradigm of Corporate Governance / Alexander Yukhno -- Application of Data Mining and Machine Learning Methods to Enhance the Effectiveness of Digital Marketing Strategies / Sergey Gutnik -- The Evolution of Conglomerates in the Digital Era: Adapting Strategies to the Requirements of the Fourth Industrial Revolution / Natalia Konina, Irina Vladimirova, and George Stonehouse -- Digital Transformation Strategies of Oil and Gas Companies: Preparing for the Fourth Industrial Revolution / Anastasia Sheveleva, Sergey Tyaglov, and Peter Khaiter -- On Determining the Effectiveness of Digital Marketing in Transnational e-Commerce / Yuri Savinov, Evgeniya Taranovskaya, and Oleg Gavryushin -- The Fourth Industrial Revolution and Digital Platforms as a Strategic Vector of Global Agribusiness Development / Lilia Revenko and Nikolay Revenko -- Retail Business Models in the Era of the Fourth Industrial Revolution / Ekaterina Bostoganashvili -- Digital Tools in Empirical Marketing Strategies of Global Hotel Companies / Raisa Nozdreva and Anna Churakova -- Digital Transformation of Marketing Strategy of Western Firms in Chinese Cosmetic Market / Elena Ponomareva and Elena Nozdrenko -- Management by Values in Digital Transformation Strategies of Russian Companies and the Fourth Industrial Revolution / Alexander Gaponenko, Anastasia Erokhina, and Maria Pokrovskaya -- Conclusion: The Fourth Industrial Revolution--Further Research Agenda / Natalia Konina.
001434249 506__ $$aAccess limited to authorized users.
001434249 520__ $$aThis book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organizations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing companies strategies in digital environment, management and business transformation, corporate governance, the digital single market, digital aspects of oil and gas, retail, hotel, FMCG and agri-business. This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets. Natalia Konina is Professor of Economics and Head of Department of Management, Marketing and Foreign Economic Activities at Moscow State Institute of International Relations (MGIMO University), Russia.
001434249 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed March 1, 2021).
001434249 650_0 $$aInformation technology$$xEconomic aspects.
001434249 650_0 $$aInternational business enterprises$$xTechnological innovations.
001434249 650_0 $$aInternational business enterprises$$xManagement.
001434249 650_0 $$aGlobalization.
001434249 650_6 $$aTechnologie de l'information$$xAspect économique.
001434249 650_6 $$aEntreprises multinationales$$xInnovations.
001434249 650_6 $$aEntreprises multinationales$$xGestion.
001434249 650_6 $$aMondialisation.
001434249 655_0 $$aElectronic books.
001434249 7001_ $$aKonina, Natalia,$$eeditor.
001434249 77608 $$iPrint version:$$z9783030582661
001434249 852__ $$bebk
001434249 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-030-58267-8$$zOnline Access$$91397441.1
001434249 909CO $$ooai:library.usi.edu:1434249$$pGLOBAL_SET
001434249 980__ $$aBIB
001434249 980__ $$aEBOOK
001434249 982__ $$aEbook
001434249 983__ $$aOnline
001434249 994__ $$a92$$bISE