@article{1434378,
      recid = {1434378},
      author = {Quirk, Thomas J., and Rhiney, Eric,},
      title = {Excel 2019 for marketing statistics : a guide to solving  practical problems /},
      pages = {1 online resource},
      abstract = {This book shows the capabilities of Microsoft Excel in  teaching marketing statistics effectively. It is a  step-by-step, exercise-driven guide for students and  practitioners who need to master Excel to solve practical  marketing problems. If understanding statistics isnt your  strongest suit, you are not especially mathematically  inclined, or if you are wary of computers, this is the  right book for you. Excel, a widely available computer  program for students and managers, is also an effective  teaching and learning tool for quantitative analyses in  marketing courses. Its powerful computational ability and  graphical functions make learning statistics much easier  than in years past. Excel 2019 for Marketing Statistics: A  Guide to Solving Practical Problems capitalizes on these  improvements by teaching students and managers how to apply  Excel to statistical techniques necessary in their courses  and work. In this new edition, each chapter explains  statistical formulas and directs the reader to use Excel  commands to solve specific, easy-to-understand marketing  problems. Practice problems are provided at the end of each  chapter with their solutions in an appendix. Separately,  there is a full practice test (with answers in an appendix)  that allows readers to test what they have learned.},
      url = {http://library.usi.edu/record/1434378},
      doi = {https://doi.org/10.1007/978-3-030-62781-2},
}