Part I, Business Modeling. Display Advertising and Brand Awareness in Search Engines: Predicting the Engagement of Branded Search Traffic Visitors ; Optimization of Paid Search Traffic Effectiveness and Users' Engagement Within Websites ; Search Engines' Visits and Users' Behavior in Websites: Optimization of Users Engagement with the Content ; Search Engine Optimization Techniques: The Story of an Old-Fashioned Website ; Accelerated Mobile Pages: A Comparative Study ; Fuzzy Cognitive Maps and Spiritual Modeling of Management Systems: Issues and Challenges ; On Multiplicity of Equilibria in Search Markets with Social Networks ; Prominence and Search Regret in Duopoly ; Search Regret and Social Networks ; Applying Elements of Smart Educational Environments in Business Decision Support Centers
Part II, Business Transformation. Digital Transformation in the Luxury Industry ; Financial Business Ecosystems: The Case of Real Estate Management ; Business Ecosystems for Organizational Excellence ; Process Redesign in the Public Sector: A Case Study in Greece ; Smart Municipalities in Europe and Greece: A Comparative SWOT Analysis ; Identifying Key Factors of the Knowledge- Intensive Entrepreneurship: Evidence from Greek High-Tech Sectors ; Strategic Aggressiveness and General Organizational Capability in Sport Businesses During the Period of Economic Crisis ; The Meaning of Context as an Important Element of Business Process Management ; Psychological Aspects of Context-Related Communication in Business: Cases from Russia
Part III, Symposium on Supply Chain Management and Sustainability Challenges. Build and Approach of Logistics Companies Reengineering. Modeling and Simulation of the Problem ; Implementation Stages and Risks of Logistics Companies Reengineering ; Logistics Companies Reengineering: Change of Leadership and Human Resources Planning Through Management Information Systems ; The Interaction of Users' Behavior to the Development of a Distribution and Logistics Network of the Information Technology Companies
Part IV, Ninth Symposium on Management Challenges (IANOS): Crisis KILLS or LINKS? Social Media Applications in Logistics Companies. Modeling and Simulation of the Problem ; Web Search Applications in Logistics Companies in the Context of Evolution of Management Information Systems ; Email and E-Branding Applications in Logistics Companies as a Field of Management Information Systems ; The Role of Digital Marketing in the Development of a Distribution and Logistics Network of Information Technology Companies
Part V, Markets, Supply Chains and Value Chains Risk Management for Business Process Reengineering: The Case of a Public Sector Organization ; Global Corporate Concentration in Pesticides: Agrochemicals Industry ; An Empirical Study of Customers' Perceptions of Corporate Social Responsibility: Evidence from Greece
Part VI, Culture and Communication in the Modern Cross-Cultural WorldThe Role of Cultural Intelligence in the Localization of Computer Games ; Features of Contextual Learning and Business Games in Teaching "Intercultural Communication" ; Didactic Aspects of Intercultural Communication ; Edutainment Tools for Intercultural Intelligence Training ; Study of Factors Influencing the Formation of the Modern Social Situation in the Environment of Youth in a Multicultural Region ; Formation of Identity in the Conditions of Network Development Societies ; Design and Implementation of Pedagogical Innovations Based on Digital Technologies ; Critical Thinking Development Model as a Tool to Teach Business English Effectively ; Techniques of Overcoming Communication Overload
Part VII Core Workshop. Moving Towards Museum Digital Strategy: A Transformational Framework ; Information Systems Planning Research and Strategy as Practice: Toward a Theory-Driven Agenda ; Strategies for Increasing Visitors' Interaction: The Case of Virtual Museum and Exhibitions ; Knowledge Management Techniques in Emotion-Based Music Recommendation Systems ; Taxonomy of Knowledge-Based Greek Firms ; The Characteristics of Knowledge-Intensive Entrepreneurship in Greek High-Technology Sectors ; Business Activities in Smart Cities of Greece: A Qualitative Study ; Environmental Turbulence and Strategic Aggressiveness in Sport Businesses During the Period of Economic Crisis ; Is There a Connection Between Spirituality and the Deming Management System? ; Strategic Aggressiveness and General Organizational Capability in Sport Businesses During the Period of Economic Crisis ; Vietnamese Small and Medium-Sized Enterprises: New Product Development Process Management ; Use of Technological Applications in Art Museums. The Case of Greece ; Alexander's Economical Policy As a Role Model for Ancient Word ; Spiritual Capital: A Fresh Conceptual Framework for Business Spirituality ; Emotional Intelligence and Mentoring Received in Hotel Organizations.